Zeit: Freitag, 8. Oktober 2010
Ort: Institut für die Wissenschaften vom Menschen (IWM),
1090 Wien, Spittelauer Lände 3
Workshop: 9.30 bis 17 Uhr (IWM)
Abendvortrag 19–21  Uhr: Prof. Dr. Arlie Hochschild, University of California Berkeley (Kassensaal der Oesterreichischen Nationalbank (OeNB)) 
Weitere Informationen unter www.birgitsauer.org/Aktuelles.php
Anmeldung: katharina.hajek@univie.ac.at

Programm: 
9:30 – 10:30 Uhr
Keynote: Prof. Dr. Sighard Neckel, Universität Wien
„Kapitalismus der Gefühle? Das (missverständliche) Beispiel der Gier“
11:00 – 13:00 Uhr
Prof. Dr. Ulrich Bröckling, Martin-Luther-Universität Halle-Wittenberg
„Governing (by) Emotions. Zur Gouvernementalität der Gefühle“
Prof. Dr. Gertraude Krell, Freie Universität Berlin
„Management, Emotionen und Geschlecht“
 
Discussant: Prof. Dr. Birgit Sauer, Universität Wien
15:00 – 17:00 Uhr
Prof. Dr. Daniela Rastetter, Universität Hamburg
„‚Innerlich bebe ich!‘ Emotionsarbeit im Dienstleistungsbereich“
Prof. Dr. Hildegard Maria Nickel, Humboldt-Universität Berlin
„Subjektivierung, Vermarktlichung und Geschlecht“
 
Discussant: Dr. Otto Penz, Wien
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Abendvortrag, 19:00 – 21:00  Uhr
Ort: Kassensaal der Oesterreichischen Nationalbank (OeNB)
1090 Wien, Otto-Wagner-Platz 3
Keynote: Prof. Dr. Arlie Hochschild, University of California Berkeley
„Emotional Capitalism: The Commodity Frontier, the Avatar and Emotional Life“
We live on a commodity frontier. On one side of it, we find unpaid intimate life and on the other side, we find goods and activities we pay for. This frontier pushes forward into (and sometimes draws back from) many realms of modern life – the realms of the economy, sports, prisons, arts, education. In this talk, Professor Hochschild focuses on those paid services which deal with the intimate realm of life at each stage of the life cycle. Here she draws on interviews with clients and their love coaches, wedding planners, sometimes gestational surrogates, potty-trainers, parenting consultants, nannies, elder care managers, and burial ash distributors.
As the commodity frontier moves, it alters what we do, how we think and how we feel. It is a frontier in mentality. When we hire service providers, we set up an “avatar-like” relationship between ourselves, she argues, and events of symbolic importance to us. We become as managers of our private lives.
This creates a new challenge to the deepest paradigm underlying all emotional life. Commodification threatens to detach us from our personal symbols. Through what she calls “market mechanisms of defense” we intuitively re-attach ourselves to those symbols. Indeed she theorizes there is a meta-emotion-work of ‘attachment and detachment’ required in the world of an advancing commodity frontier.
She illustrates various mechanisms of defense and re-attachment. These, she argues, we need to live modern lives, and also need to see “through” in order to understand the larger forces that require us need them.
Quelle: FEMALE-Liste